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Cryptocurrency in Media, Portrayals of Emerging Tech Markets: CryptoFinally's focus on demographic expansion of crypto, exposure to outside audiences & the media. From the Winklevoss twins & Bill Gates to Juicy J, a historical look at the way Bitcoin has been portrayed in mainstream media & how this attributes to consumer adoption. (2018)
“I remember walking into the room full of cryptocurrency enthusiasts, and I had never been in a room with so many passionate, driven people — and generally people who I didn’t think were about to lose all their money,” she told The Post. That’s when Siegel, decided to make her first investment in the currency, putting in whatever she had left over from her paycheck — usually just $25 a week. “I didn’t have anything when I started in cryptocurrency, honestly,” she said. “I was just this substitute teacher with a really big idea.”
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Rachel has a savvy-but-accessible style on social media, so her answers to the “Boat or BTC” question is unsurprisingly candid and pragmatic:
“If you’re going to spend your Bitcoin on a yacht trip you should first consider if you’d spend hundreds of thousands of dollars on a yacht trip at all. If the answer is yes, go for it. If the answer is no, remember that this isn’t just magic internet money anymore,” Siegel said.
We asked if this isn’t a sign of progress toward mainstreaming of crypto -- after all, 3 years ago “What can you buy with Bitcoin?” was a major concern.
“A yacht trip paid in Bitcoin is adoption, right? Maybe for existing millionaires. Everyday folks don’t rent 90-foot yachts for casual joy rides. Focusing on expanding the demographic of Bitcoin holders, payment processors & merchants is real progress. Let me know when I can buy a pack of gum with BTC. I'm in,” Siegel said.
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"Rachel Siegel was once a substitute teacher in New York “living paycheck to paycheck”, as she puts it. Now she’s a self-described millionaire and content creator who goes by the name Crypto Finally.
“This all happened over years of me sitting at my computer in my pajamas,” she says. “I just spent a lot of time learning and I think anyone could achieve it.”
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I wanted to create fun and inclusive content for the cryptocurrency community to enjoy”, Rachel Siegel of CryptoFinally
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"The toughest challenge I’ve faced in my time in cryptocurrency is definitely the perception of what it means to “be in cryptocurrency” – I don’t do technical analysis, I’m not a trader or a miner, I’m not a developer and I don’t want to read every whitepaper.
I do however love looking at the cryptocurrency community as a catalyst for growth and adoption of technology. My primary focus is zeroing in on the way that the community has been portrayed and perceived from the outside, via sources such as social spaces, television, movies and music. This type of research is new to our community, as anecdotal evidence of cryptocurrency is just beginning to hit the mainstream over the last few years."
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